7 easy ways to promote your business
Every business needs promotion. Regardless of the category or size, advertising is the way to stay in the minds of your customers. There are many ways to do it. We bring you 7 promotional techniques that will be very easy to apply. Here we go!
1. Free trials
This is one of the best-known methods and it is very easy to implement. You just have to offer your potential customers the opportunity to have a sample of the product you offer.
In addition, you have a wide field of implementation. You can do it in your own store or through web pages, social networks, and even email marketing campaigns. You choose the channel to promote the free sample!
2. Take advantage of social networks
Social media is a powerful promotional tool. Using Facebook or Instagram, for example, can give you excellent results. You just have to avoid a typical mistake when promoting your business: not everything is to advertise your products or services.
So that your presence in networks is not seen as annoying, you have to go further. Respond to messages and questions from potential customers; give them additional information that is useful to them; respond to your comments; Engage in conversations and offer interesting content, related to your field, without being advertising. How To Advertise Your Business?
3. Create contests
Taking advantage of the wave of social networks, another good way to promote your business is through contests. You can create dynamics to raffle products among your followers. This will drive more traffic to your pages and bring in a new audience. These dynamics can also help you better understand your customers.
4. Fly or mail
A classic and reliable tactic is to hand out flyers to reach your potential customers. This form of promotion is especially useful when you operate locally. You can deliver them door-to-door, at key pedestrian traffic points, or drop them off at mailboxes.
To make them more effective, the ideal is to include some promotions. For example, you can tell consumers that they will get a discount for presenting the flyer in question.
5. Have a good packaging
A promotional factor that is sometimes not taken into account is the packaging. This is the business card in front of customers. It is the first thing they will see and it will catch their attention from the shelves.
Making an investment in packaging design will earn you points. When the packaging is good, it can become a collector’s item or be the center of the digital trend called unboxing in which people record themselves opening a product for the first time. Take it into account when you are developing the promotion of your business
6. Join important causes
Another way to publicize your business is by supporting others. If you believe in a specific cause, don’t be afraid to show it. You can do it through awareness dynamics or with specific contributions . This way you will contribute what matters to you and give visibility to your brand. Everyone wins, don’t you think?
7. Use a points program
A very effective technique, not only for promotion, but also for loyalty, are points programs. These are designed to reward returning customers to your business . You can adjust it to how it works best in your case, doing it per visit or when you exceed a certain minimum accumulated consumption.
This practice has become very common, for example, in cafeterias. Each consumption is marked on a card and, upon reaching a limit, the client obtains a gift.
We hope you can include these strategies to connect with your customer quickly and easily. Do not forget that you count on us to boost your business to the next level. Try Wally free for 1 month , our free trial is ideal for companies that are just starting out and are looking to obtain the best return on their investment to boost their business promotion.