A certain item was not on your list, but you bought it anyway. Did it happen to you someday? Possibly, it is not because you are an impulsive buyer. However, you were a victim of the effective marketing strategies of the supermarket.
They promote their products in such a manner that you crave to buy from them. One of the reasons why you have been spending more while shopping from supermarkets could be this. If you do not pay attention to this, you might step into money trouble.
You will have to shell out more money to plug the funding gap at the end. To eliminate a big problem, you might have to resort to financing options with separate demands.
What if you can get loans with no guarantor from direct lenders? You may overcome the problem by utilising this facility, but the problem might arise again if you do not understand the tricks.
You can prevent yourself from falling into the trap of supermarket promotions only with awareness. Dig through the various types of supermarket trickery you come across now and then in this blog.
How do supermarkets use to grab the attention of potential customers?
You have undoubtedly never thought in this direction despite shopping for years in the supermarket. These are common experiences, and thus, you do not give them much importance. Even worse, you do not feel like understanding the strategy, the supermarket uses to entice you.
Moreover, you, at times, know and still overlook it just because you can afford it. Presenting here are some of the popular marketing tricks you frequently encounter when you visit the supermarket.
Placement of necessary items at the last part
Your grocery list includes some of the basic items like milk and eggs. Have you ever realised how these items are intentionally kept away from your sight? You would not have spent surplus money on buying unimportant things if you had known it earlier.
The purpose behind keeping them, at last, is to make you walk throughout the store. You will come across other attractive products, not super essential. Seeing them, you will crave to purchase them right away.
Meanwhile, you will forget that you have come here for milk and eggs. Lastly, you will come out of the store with other products that are not on your list.
Showcasing fruits and vegetables at the front
Whenever you visit a supermarket, you never miss the sight of fresh fruits, vegetables and green herbs. The very first view of these greeneries will delight you and motivate you to purchase them right away.
On top of this, they spread mist over the fruits and veggies to make them look fresher. They use this trick to show how they are taking care of the vegetables. This makes you feel like buying them at once.
Keeping chocolates and sweets near the cash counter
Believe it or not, it is a fact that you will have more or little sweet cravings. The reason why you get to see them near the till in the supermarkets is to tempt you to buy. You will stare at them When you stand in the queue to get the bill and pay money.
You will not be able to avoid the craving and buying them. However, you cannot come out of the store without purchasing a big box of chocolates if you have children. The only way to stop yourself is by not taking your children while shopping, besides strictly restricting yourself.
Complementary items show up on each other’s side
You must have seen “buy one get one” offers once you enter the supermarket. Many times, it seems like a steal deal offer, and you cannot help but grab one. They place these items next to each other in order to entice and encourage you to purchase.
They even come up with innovative offers that appear so attractive that you cannot avoid them. You feel like you got two items at the price of one, while the basic strategy has a completely different outcome for the marketing giants.
Compel you to smell and buy without realising
The smell of brewing coffee or freshly baked cake or pizza always tempts you. Marketers are also well aware of your weaknesses. They utilise it to trick you and make more profit.
They set up a counter somewhere middle of the store. There they will display various food items with ingredients like cheese, coffee etc. You must feel a little appetite after walking into the store.
The smell of these food items just triggers your hunger more. You feel like eating them on the spot. The ultimate result is you purchase them. You cannot prevent unnecessary spending by controlling your hunger or by carrying a box of snacks with you.
Confusing you with different types of deals
You will see offer flooding before your eyes once you enter the supermarket. They are curated in such a fashion that you will take time to count and reflect. Meanwhile, you choose any random one out of confusion and tiredness of counting.
Grabbing an offer means that you fall into the trap of spending more. They will force you to shell out more money to avail of this offer. You do this by thinking that you are saving money while purchasing certain things.
Putting pricey items at your eye level
If you will check, you will surely agree that the most costly item in that product category is available at your eye level. It is because the customer will pick up the product that they see first as the normal human tendency.
Only when time permits do people look for a less costly item. Surprisingly, marketers will place all the cheap products on the bottom shelves away from your eyesight. It prevents the customer from grabbing a cheap item.
Make cold drinks and beverages visible to you
Cold drinks and beverages find a place in the refrigerator. You will see them standing straight at the front of the supermarket. After taking a round of the store, you will definitely feel thirsty and take out one to quench your thirst.
They make it easy for you to spot where drinks are available. You do not feel the urge to stop you from buying. You could have avoided this situation if you would have carried your bottle of water.
You knew very well that you would get tired after walking inside the grocery store. Therefore, you must keep a water bottle inside your bag.
The bottom line
You must have understood how the marketers have been tricking you to date. However, you can combat it by implementing your tricks. It is not a hard task to complete.
The first thing is to have your list before your eyes. It will help you tame your mind not to get carried away and purchase surplus things.
The second way is to keep only cash while visiting the supermarket. There will be no question of exceeding the budget. You have limited money, as you will pay in cash only.
Before going out to the grocery, have your meals properly. Carry headphones to tune into your favourite playlist while shopping.