High demand from the hospitality sector and improved sanitization standards drive the demand for the United Kingdom toilet care market in the forecast period.

According to TechSci Research report, United Kingdom Toilet Care Market by Region, Competition Forecast & Opportunities, 2027”, the United Kingdom toilet care market is expected to witness significant growth in the forecast period, 2023-2027. Toilet care product comprises products that help the toilet to keep clean and free of germs and bacteria. The unclean toilet is a breeding ground for germs, and if it is not kept clean, it may lead to various health issues. Keeping the toilet hygienic is a way to eliminate the spread of disease. Several products are available in the market that helps consumers to maintain proper toilet hygiene.

The improvement in the economic conditions and rise in the number of dual-income households are increasing their expenditure capacity on the purchase of toilet care products. Consumers are becoming more health-conscious and self-aware and are willing to invest in the purchase of personal hygiene and quality toilet care products.

Access to a toilet is a necessity, and consumers generally prefer to visit places where a clean toilet facility is available. Many players working in the hospitality sector who are working on the expansion of their establishment are spending on toilet care products to keep the bathroom clean and aesthetically pleasing. Therefore, the increase in the number of public places, health awareness, and hygiene advertising by the government and market players is expected to bolster the United Kingdom toilet care market growth over the next five years.

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They are witnessing massive demand across the country as they are cleaner and more effective than using toilet paper. Toilet cleaners can be used for multi-purpose functions, and apart from cleaning toilets, they can be used to clean washroom door handles and flush. Also, toilet cleaners can be effective even in small quantities, which makes them more economically viable than the other products available in the market.

Based on distribution channel, the market is divided into departmental stores, supermarket/hypermarket, traditional stores, online, and others. The supermarket/hypermarket segment is expected to account for a significant market share in the forecast period. The availability of several products belonging to different brands under a single roof gives the consumer the flexibility to easily choose between the products. Market players offer discounts on the purchase of products of their brands to increase the sale of their toilet care products. The presence of many supermarkets/hypermarkets in the country and the huge footfall of customers in these markets are expected to boost the United Kingdom toilet care market demand over the next five years.

Major market players operating in the United Kingdom toilet care market are:

  • ACDOCO Limited (Dr.Beckmann)
  • Unilever UK Ltd
  • Henkel Ltd. (Bloo)
  • HG UKI Ltd.
  • McBride plc
  • Reckitt Benckiser Group Plc
  • SC Johnson U.K.
  • P&G UK & Ireland
  • The Clorox Company
  • Werner & Mertz GmbH


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“The growing importance of a healthier lifestyle due to growing concerns among individuals about healthy and hygienic living in a clean environment is driving the sales of toilet care products. Market players are working on the product innovations and are introducing products differing in packaging, quality, pricing, fragrance, and product bundling to capture the largest market share. The surge in demand for easy to use and, convenient and affordable toilet care products among the consumers and increased popularity of products rich in fragrance is expected to propel the United Kingdom toilet care market growth till 2027” said Mr. Karan Chechi, Research Director with TechSci Research, a global research-based management consulting firm.

United Kingdom Toilet Care Market By Product Type (Floor/Tile Cleaners, Faucet Cleaners, Toilet Cleaners, Toilet Paper, and Other (Bathtub Cleaners, Basin Cleaners, Wipes, etc.)), By Distribution Channel (Departmental Stores, Supermarket/Hypermarket, Traditional Stores, Online, Others), By Region, Competition Forecast & Opportunities, 2027” has evaluated the future growth potential of United Kingdom toilet care market and provided statistics & information on market size, shares, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the of United Kingdom toilet care market.

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